I have been working on a few things for ARBM.
Namely a website for information, sales and a forum. Also a publishing name.
The former is easy, just add money. The latter implies a Business Name, which means that it must be intended to make a profit, but is more than a hobby business. This gets tricky, do I want to be that formal?
Can I publish under a name other than my own without going through all this grief?
More research of a type I am not really interested in.